As the energy transition accelerates, energy companies are focussing more and more on customer engagement to pivot from commodity-based sales strategies towards energy services. Applying game thinking and mechanics to improve customer experience and boost business performance is a relatively new customer engagement concept in energy. With guest speaker Jeremy Woolley, Head of Utility Projects at GenGame, this webinar will explore:
- How is gamification driving energy customer engagement?
- What are the challenges of bringing gamified energy insights solutions to market and how are they overcome?
- How can gamification support long-term customer engagement initiatives?