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Social comparisons: the challenges with many of today’s tools, and how to build compelling solutions that engage customers

Social or peer comparisons are used in ~30% of more advanced energy insights apps in Europe today. But current solutions could do more to better engage residential customers. In this webinar, hosted by Delta-EE’s Energy Insights + team, we will be sharing recent research highlights and new thinking in how to develop social comparison tools to bring sustained engagement and behaviour change. In this webinar, our team will discuss:

  • What social comparison tools are and how they work
  • What the key challenges are in designing compelling social comparisons tools
  • How four key design elements should seamlessly weave together to create a solution to drive customer engagement and energy efficiency

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