Energy Insights + Research Service

How can we best use energy insights to enhance residential customer engagement and create value for us and our customers?

headshot of man smiling

"Energy companies do not have a history for delivering customer-centric solutions, yet consumer expectations have escalated, driven by amazing digital experiences in other sectors.

Technology advances from smart meter rollouts, the smart home and new energy tech provide the opportunity to transform these residential customer relationships and accelerate energy efficiency initiatives. Commercial pressures from increasing competition and cost reduction programmes and societal pressures to address the climate emergency provide the impetus for the energy sector to act.

Energy insights – the consumption data and interface for residential energy customer to access and benefit from – lies at the heart of many customer engagement strategies. They are playing a central role in transforming the relationship between energy company and its customer, in creating value for both, and in bringing the consumer along the energy transition journey."
David Trevithick, Energy Insights expert
  • What approaches are being adopted in bringing energy insights services to market?
  • Who should we be partnering with to access the right experience and technical skills?
  • What's working, what's not, and what's showing the most promise?
  • Where's the evidence of energy insights unlocking commercial value?
  • How do we best use energy insights to maximise customer engagement and satisfaction?
  • How will energy insights evolve as the transition from old to new energy gathers pace?

Delta-EE's Energy Insights + Research Service answers all these questions and enables you to enhance residential customer engagement activity by providing data, analysis, insight and opinion on the energy insights market, players and solutions across Europe. 

energy customer using a tablet to check their energy usage

Recently published reports

Gamification and Energy Insights: How can gamification help develop energy insights services to drive additional customer engagement?
As the energy transition accelerates, energy retailers are focussing more and more on customer engagement as they shift from commodity-based sales strategies towards energy services. Energy insights play an important role in this.​ Despite increases over time, energy customer engagement levels are still generally low amongst mainstream audiences. Even amongst the energy engaged, there’s a risk of engagement drop-off after they’ve achieved the quick wins on energy saving, with diminishing returns on effort made.​ This report sets out how gamification can aid energy retail efforts to further enhance customer engagement through energy insights services.​
Residential energy insights market – how far has the market come and how will it evolve?
This report analyses the energy insights market for European residential customers, where the market currently stands in terms of market size, opportunity and consumer propositions, and how will the functionality and customer experience evolve in the next three years.
Energy insights usage and attitudes (customer research)
Delta-EE has a European residential customer research programme, which to date has tested ~50 new energy consumer propositions amongst energy decision makers in five countries. This report pulls together the consumer insights gleaned from a usage and attitudinal study of energy insights services in 2020 amongst 1,000 energy customers across key markets in Europe.
Energy Insights Customer Engagement Database
This database tracks: Information on market shares by energy suppliers across Europe Number of electricity and gas customers per company and switching rates Key customer engagement metrics such as monthly app users and downloads, time spent per App, App rating and more Country comparison across Europe

Energy Insights Customer Engagement Database

This database tracks:

  • Information on market shares by energy suppliers across Europe
  • Number of electricity and gas customers per company and switching rates
  • Key customer engagement metrics such as monthly app users and downloads, time spent per App, App rating and more
  • Country comparison across Europe