Following our whitepaper “5 things that investors should know”, we have decided to help energy companies at the start of another tough year by providing key insights from our European customer research.
For an effective energy transition the use of renewable energy sources is not enough. A wide adoption of energy efficient technologies and behavioural change is needed to unlock the real potential of distributed renewable energy sources.
However, innovation and technologies alone are not enough to convince energy customers to buy products that would accelerate the transition. Here is why.