There’s been a lot of talk about the potential for ‘Heat as a service’ & ‘Comfort as service’ (HaaS & CaaS) to revolutionise Europe’s heating markets, reaching more end-users with new, potentially low-carbon, heating appliances. While our research has turned up a number of HaaS-like offerings, so far, we’ve only found one example of what we consider to be ‘true’ heat as a service: Eneco, in the Netherlands.

On reflection, this isn’t surprising. The Netherlands has all the right ingredients that make it the key market where innovative, ‘new heat’ offerings are likely to emerge, and ultimately to succeed. The 7 key has are:

the key ingredients of heat as a service

type of company chosen to install a heating system

So, we shouldn’t be surprised to see the Netherlands produce the first ‘true’ Heat as a Service offer, and I’ll be keeping my eyes open for the others that are sure to follow. I’ll also be interested to see which European market can catch up with the Dutch - if any! - in terms of invention, and which of the innovative models that start there can successfully spread to other markets.

Do you agree with my assessment of the Dutch market? And do you think other markets will catch up? I’d love to hear your thoughts.

For Delta-EE Heat Service subscribers, you can read more about the Netherlands in our Country Reports (Electrification of Heat Service, Gas Heating Service, Connected Home Service), and Residential Heating Market Status Report (Heating Business Service). Our ‘Heat as a Service – definitions and examples’ Report (Heating Business Service) covers Eneco’s model, and other similar examples.

[1] Delta-EE annual European heating customer survey, 2019/20