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Why The Netherlands has all the right ingredients for innovative heat offers to succeed

There’s been a lot of talk about the potential for ‘Heat as a service’ & ‘Comfort as service’ (HaaS & CaaS) to revolutionise Europe’s heating markets, reaching more end-users with new, potentially low-carbon, heating appliances. While our research has turned up a number of HaaS-like offerings, so far, we’ve only found one example of what we consider to be ‘true’ heat as a service: Eneco, in the Netherlands.

On reflection, this isn’t surprising. The Netherlands has all the right ingredients that make it the key market where innovative, ‘new heat’ offerings are likely to emerge, and ultimately to succeed. The 7 key has are:

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2019: 0% annual sales growth in the Dutch Smart Thermostat Market

A bit of history…

The Netherlands was one of the first markets to innovate with connected controls in Europe. With over 80% of Dutch boilers working with the OpenTherm protocol, smart thermostats could relatively easily be connected. In the early 2010s, while Nest was making a name for itself in the US, some start-ups were similarly trying to capture opportunities in the Dutch market, and Quby was at the forefront of it. At the same time, control companies, such as Honeywell, and heating manufacturers, such as Nefit, started to develop their own offers.

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