The German football team is out of the World Cup. Was it what you expected? Unlikely. Had you predicted this would happen based on the players selected, Joachim Löw’s ability to coach, or the huge investments made to secure a top-tier national squad? Probably not.
As we published the ‘New Energy’ Business Model Service’s latest report, this got me thinking about who is investing in what within ‘New Energy’ and if how much you invest in something is really an indication of future success?