Delta-EE Research Blog

Keep up to date with our latest news and research by subscribing to the Delta-EE blog - just click on the button below.

Subscribe to our blog

Auto-switchers - more than a passing fad?

It’s already been 18 months since we wrote about the emergence of what we believed could be an important new trend: the growth of auto-switching services. Since then, we have watched as a series of new players has begun playing this new game. Customers continue to sign up – perhaps as many as 200,000 across Europe – and we’ve spotted no fewer than twenty auto-switchers across the world, several of whom are increasingly well funded. We have revisited this intriguing trend in some recent research, increasingly convinced that incumbents need to start taking the threat seriously.

For those of you unfamiliar with the concept, auto-switchers are next-generation price comparison sites, reimagining the one-off, manual tariff switching services that companies like GoCompare, Moneysupermarket and Selectra offer residential energy users. Typically, you register your home and criteria online and the auto-switcher will run an algorithm, or even use AI, to find the best deal on the market to suit your preferences (price savings, service, green) then switch you whenever it flags up that savings can be had. Timings & authorisation vary, but the idea is that you only ever personally need to take action once at the start (unless to update preferences) then forever live in complete security that the hassle of switching is removed from your To Do list forever. Some services operate membership fees (Flipper) and others rely on commission (comparison sites, Labrador) or optional hardware (June), but all share the goal of permanently soothing the perennial consumer headache that is finding the best supplier.

Continue reading
  1967 Hits
  0 Comments
1967 Hits
0 Comments

Search Downloads

Delta-ee Bloggers

Andy Bradley
18 posts
Jan Hughes
98 posts
Stephen Harkin
7 posts
Jennifer Arran
13 posts
Jon Slowe
28 posts
Lindsay Sugden
22 posts
Steven Ashurst
15 posts
John Murray
17 posts
Nigel Timperley
2 posts
Arthur Jouannic
20 posts