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The German football team is out of the World Cup. Was it what you expected? Unlikely. Had you predicted this would happen based on the players selected, Joachim Löw’s ability to coach, or the huge investments made to secure a top-tier national squad? Probably not.
As we published the ‘New Energy’ Business Model Service’s latest report, this got me thinking about who is investing in what within ‘New Energy’ and if how much you invest in something is really an indication of future success?
A couple of weeks ago Mercedes-Benz announced to invest €500 million into a new battery manufacturing facility in Germany, which is part of a wider strategy to invest €1 billion into battery production globally. This was followed by the announcement last week to also expand into the U.S. energy storage market.
The scale of the investment – compared to €5 billion R&D expenditure for the entire Daimler Group in 2015 – is an incredibly strong statement for the group’s electric vehicle and energy storage strategic plans.
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