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Selling heating systems online: the first step in the evolution from products to services

Buying a new heating appliance today typically involves finding and dealing with a local installer, as well as taking time off work to wait at home for a site survey and installation, all for a price which the customer generally does not know is competitive or not. Why not just buy online? With the internet giving customers more power and more information, is this trend finally coming to the very traditional heating sector?

New entrants like Thermondo are speeding up this slow and arduous process by doing the site survey remotely, either by asking the customer a few simple questions online or over the phone, having them upload photos of their heating system, or doing a video call. The first benefit for customers here is that they don’t have to wait very long at all to get a quotation, and they also don’t need to be at home waiting for an installer to come around and do it.

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