That’s the question Delta-ee’s upcoming installer research is aiming to answer. The heating system installation market in the UK is currently dominated by small independent local tradespeople. These businesses do both technical work and sales. However, a growing number of digital platforms are emerging where sales are facilitated by a third party. These digital platforms certainly have the potential to significantly disrupt existing sales channels, but getting installers on board will be crucial to their success.
We’ve seen lots of activity in the market for booking home services online since British Gas launched its Local Heroes platform in mid-2017. Heatable came on the scene shortly thereafter, marketing itself to installers as “your digital salesman”. Smart thermostat manufacturer Tado has since begun offering boiler repair services through its partnership with HomeServe, and both John Lewis Home Solutions and Amazon Home Services have now launched in the UK. Hoppy, born out of EDF Energy’s innovation accelerator, recently unveiled its complete home management site with a number of services to help users simplify running their homes – including a tradesperson booking portal.