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What do you need to know to run a viable public charging business?

This blog was written by Abhishek Sampat, Principal Analyst

We recently spoke to Ole Henrik Hannisdahl (CEO of Mer Norway) on our Talking New Energy Podcast about the key aspects to keep in mind to build a profitable charging network. As Norway has been the early adopter, then market testing playground for EVs, the world has been watching to see what works, and what doesn’t.

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The complexities of on-street EV charging

At Delta-EE, we see three main segments of EV charging: home charging, workplace charging and public charging. Recent Delta-EE research finds home charging remains the most predominant segment and as electric vehicles grow in popularity it has become increasingly obvious not everyone has off-street parking where they can charge their EV.

That’s where on-street parking comes in. Within the UK and Germany, only 4-5% of respondents said they used public on-street charging. That number is even lower in France a only 1-2%. In the Netherlands, however, it is a substantial 16%.

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Lessons learned from EV Charging in Norway

Norway has established itself as the leader of the European electric vehicle market, with the highest number of electric vehicles per person and percentage of car sales that are electric. It is a wealthy country compared to others and has generous tax incentives for EVs, but there is still plenty we can learn from the charging of electric vehicles in Norway while other regions’ EV offerings develop.

So why is Norway so successful at EV uptake? 82% of EV users in Norway charge their vehicle at home, with off-street charging available. This means using an EV is convenient.

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2020 was the year that European EV adoption exploded so which market do you enter next?

For eMobility, 2020 was demonstrably different to all years preceding it. Amid a slump of car and van sales across the continent, electric vehicles (EVs) hit the headlines for sharp increases in deliveries and resulting gains in vehicle market share.

While this growth trend has been felt consistently across Europe, all markets are not equal. Any business with a multi-national EV strategy will be exploring this with a variety of metrics to measure the size of the EV opportunity in 2021.

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How much cheaper is it to run an EV? And, should I get an EV tariff?

One of the most cited benefits of switching to an EV is that ‘the running costs of an EV are significantly cheaper than an ICE vehicle’, but how much cheaper is it really? Evidently this is something which is very hard to quantify. To add to this difficulty, electricity suppliers across Europe are building lucrative promotions to win more and more EV owner customers. Will the typical EV owner save money by switching to an EV tariff?

At Delta-EE we believe these are two questions which need some attention. So, in this blog – and in recognition of the inaugural World EV Day – I want to share the results from the EV team’s latest analysis – a deep dive into the costs of home EV charging across Europe.

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Why the One Stop Shop has become the way to capture early adopter fleets

Every week, our news feeds are loaded with new publications, partnerships and propositions targeting Europe’s electric fleet market. My most recent find was Elexent, a new venture from Groupe Renault creating “turnkey charging solutions for electric fleets” harnessing partners across the ecosystem (Schneider Electric, Alfen, SNEF, Izivia and Solstyce). It is a strong and complementary partnership with ambitions to grow beyond the French market.

Since 2018, Delta-EE’s EVs & Electricity Research Service has monitored these propositions and it is clear that the One Stop Shop, such as the example from Elexent, is becoming the preferred approach for early adopter fleets. In this blog, I would like to explore why this is the case. We will look at the needs of an early adopter in 2020, why the One Stop Shop makes sense but how that could soon evolve again.

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