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Customer research is a vital part of what Delta-EE does, looking in-depth at the needs and wants of energy customers as they become an increasingly important part of the energy transition. With the recent publication of Delta-EE’s report The New Energy Consumer: Who are they and what do they want?, host Jon Slowe was joined on a recent episode of Talking New Energy – the podcast from Delta-EE – by Principal Analyst David Trevithick and Analyst Lodovico Di Deodato. They discuss how companies are using customer insight to develop their business models and propositions for the future.
David Trevithick says, “consumers are a part of the decarbonisation equation, so we need to bring the customer on the energy transition with us. And to do that as industry, we need to really and deeply understand them: what makes them tick, how they live their lives, their energy-related needs, motivations and preferences. And remember, of course, this varies between us all.
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