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The role of energy insights in competitive European energy retail markets

With rising customer expectations, stronger competition in energy retail markets and a shift from commodity to energy services, residential customer engagement becomes an important component of success for energy suppliers. They are looking to energy insights services as a critical tool for customer engagement and to unlock opportunity for new energy services. Delta-EE’s energy insights database helps energy companies better understand the evolving landscape of retail market competitiveness, smart meter rollout, residential customer numbers and churn and energy insight app usage across European countries and retailers.

All the data used in this article come from the energy insights customer engagement database.

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The benefits of energy insights for customers and companies

Smart meters and connected devices are throwing up a huge amount of data and energy retailers are working hard to look at how they can use this information to offer insights to customers. So where is the value in this new opportunity for energy retailers and customers alike? 

David Trevithick, Energy Insights + research manager at Delta-EE, explains energy insights are now a mainstream offering and energy retailers must think about offering advanced energy insight solutions, with the customer in mind. 

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Six takeaways from European Utility Week 2019

European Utility Week in Paris this year saw over 18,000 visitors cross its doors. We had our own stand there, where we met clients new and old, and we presented on two of the hottest topics in new energy at hub sessions: electric vehicles and demand-side flexibility.

Following the event, the team decided to summarise their key takeaways. We’d be interested to know your thoughts on what we considered the standout themes and whether you agree with us.

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Emotional factors play an increasingly important part in customer engagement

Following the success of last year’s event in Berlin, we hosted another European Digital Energy Summit to continue the discussions we had twelve months ago. The Edinburgh event brought together a record-breaking number of attendees and we even saw a bit of sunshine in the Scottish capital! Most importantly, we saw a breadth and depth of insightful, intriguing and inspiring discussion from a wide range of stakeholders.

If you didn’t manage to come to the event, don’t worry – there’s always next year! Plus, we’ve brought together the key messages from the two days, which focused on Customer Data Value and the Connected Home.

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