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One of the foremost challenges for energy suppliers over the next five years is how to meet the changing needs and expectations of their customers. In the broadest sense, these customers can be seen to sit on a continuum, ranging from disengaged with energy and climate change, to highly engaged (see diagram).
For the disengaged customers on the left of the continuum, energy supply is little more than a form of taxation that they would rather not have to think about. Conversely, with the highly engaged customers on the right, you find early adopters and innovators keen to participate in the energy transition and prepared to spend significant amounts of money, without necessarily expecting much of a return on investment.
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