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MoneySavingExpert has over 4.5m members in its Energy Club, but will customers ever convert to auto-switching?

Here at Delta-EE, we have been talking about auto-switching as an important, emerging trend for a very long time.  As long ago as May 2017, my colleague Jenny Carson posed the question, “Is the energy industry underestimating its potential to mix things up?”, noting in passing the added appeal of completely free variants of the concept, based on Delta-EE’s own customer research.

The lingering doubt, as with any innovation, was whether it would all just prove to be a passing fad. By the time we revisited the topic in late 2018, we had, however, identified no fewer than 20 auto-switchers across the globe, which suggested, if nothing else, that a lot of entrepreneurs thought it was just as promising an idea as we did.  But the uncertainty remained, with few of the major price comparison sites climbing on board, and some of the first auto-switch companies, such as Voltz (UK) and Wechselfuchs (DE), disappearing almost as quickly as they had first appeared. 

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The role of energy insights in competitive European energy retail markets

With rising customer expectations, stronger competition in energy retail markets and a shift from commodity to energy services, residential customer engagement becomes an important component of success for energy suppliers. They are looking to energy insights services as a critical tool for customer engagement and to unlock opportunity for new energy services. Delta-EE’s energy insights database helps energy companies better understand the evolving landscape of retail market competitiveness, smart meter rollout, residential customer numbers and churn and energy insight app usage across European countries and retailers.

All the data used in this article come from the energy insights customer engagement database.

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The benefits of energy insights for customers and companies

Smart meters and connected devices are throwing up a huge amount of data and energy retailers are working hard to look at how they can use this information to offer insights to customers. So where is the value in this new opportunity for energy retailers and customers alike? 

David Trevithick, Energy Insights + research manager at Delta-EE, explains energy insights are now a mainstream offering and energy retailers must think about offering advanced energy insight solutions, with the customer in mind. 

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