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In my last article I looked at the wide range of insights being deployed by energy companies as they seek to capture the benefits of improved customer engagement.
Many businesses already use basic intelligence to help their customers better understand their consumption at a high level. However in recent years we have seen a rise in the use of demand disaggregation techniques (DD), which take insights to a more granular level.
This article is the second of a short series discussing the critical role of insight driven customer engagement in a transforming energy sector.
In my last article I argued that as energy transforms into a service-oriented sector, investment in customer insight is becoming an increasingly important means to drive engagement. Intelligent insights are the key to keep, acquire and grow the value of energy customers in a highly competitive, deregulated world.
This article is the first of a short series discussing the critical role of insight driven customer engagement in a transforming energy sector.
Having recently started working in the energy sector after nearly two decades in retail, I find myself at an interesting juncture. As I transition from one industry to the other, I’ve been granted that rare thing, a brief moment of reflection. With one metaphorical foot in each sector, I’ve naturally found myself comparing the two.
Highlights from Delta-ee's 1st Customer Data Analytics and Energy Roundtable
Delta-ee held its 1st Customer Data Analytics and Energy Roundtable in Berlin in March and the event, my first at Delta-ee, brought together over 50 industry delegates from across Europe.
Customer data analytics enables ‘mass personalisation’
I attended European Utility Week in Barcelona last week and one of my takeaways was the growing presence and visibility of companies developing data analytics solutions. It’s confirmation of the trend we have seen for some time at Delta-ee, that customer data analytics is becoming an essential part of key business decisions and is fundamental to the way suppliers are changing the way they engage with their customers.
"Data analytics will be central to the future of the energy retail and energy services business."
To some this might be a bold statement, but to us there is some very strong logic supporting this view. Both for conventional commodity retailers, and for companies that see the future as more distributed, customer centric, and service orientated. Our logic behind this is based on five drivers:
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