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I think I’ll get broad agreement in saying most energy companies are racing to re-invent themselves from supply to service; centralised to decentralised; volume to value. As such, new and innovative business models are emerging - challenging the very way in which transactions across the space are carried out, and revolutionising customers’ access to not only information but the range of products & services available to them.
The need to provide customers with energy, reliably and economically, has not altered. But an ever-changing mix of drivers; from the rise of inexpensive, customer-facing technology, especially the internet and the smartphone, are at the beginning of transforming our industry forever.
With one or two notable exceptions, energy companies have proven to excel at selling energy to customers, however they have struggled to adopt new technological oppportunities. The solar PV boom in Europe over the last decade or so has been missed by most utilities, with the market being mainly captured by installers, distributors and manufacturers. So can energy suppliers do for energy storage what they missed out on with solar PV?
Energy storage a ‘no brainer’ for energy suppliers?
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