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Emotional factors play an increasingly important part in customer engagement

Following the success of last year’s event in Berlin, we hosted another European Digital Energy Summit to continue the discussions we had twelve months ago. The Edinburgh event brought together a record-breaking number of attendees and we even saw a bit of sunshine in the Scottish capital! Most importantly, we saw a breadth and depth of insightful, intriguing and inspiring discussion from a wide range of stakeholders.

If you didn’t manage to come to the event, don’t worry – there’s always next year! Plus, we’ve brought together the key messages from the two days, which focused on Customer Data Value and the Connected Home.

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Understanding the EV customer

In the energy sector, we hear a lot of discussion about “the customer”. On the one hand this is great to hear; a sign that an industry that hasn’t traditionally been customer centric is now gradually becoming more so. But it’s also a horrible generalisation – one that we have also been guilty of.

Of course, there is no such thing as the customer, especially when it comes to electric vehicles. There are myriad different customer ‘types’, differing in a multitude of ways, from hard characteristics such as their driving habits or whether they have off road parking, to soft characteristics such as attitudes, values and preferences.

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6 ways to make energy consumption data engaging

How many Western Europeans will be regularly using energy insight tools in 5 years? By energy insight tools I’m referring to the devices, often apps, which allow energy customers to see, monitor and act on their energy consumption.

Well, according to industry experts, it’s a staggering 65 million households!

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UK Government fires the starting gun for the ‘New Energy’ Race

 

The UK Government has fired the gun for the ‘new energy’ race, with a clear indication that it is putting flexibility closer to the heart of Britain’s electricity system. Starting guns have also been fired in a few other European countries with some races likely to start in the (near) future.

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Why electrical demand disaggregation could help personalise the energy customer experience

In my last article I looked at the wide range of insights being deployed by energy companies as they seek to capture the benefits of improved customer engagement.

Many businesses already use basic intelligence to help their customers better understand their consumption at a high level. However in recent years we have seen a rise in the use of demand disaggregation techniques (DD), which take insights to a more granular level.

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All change in channels to market for heat?

 

In my last blog I talked about the five factors that are starting to drive disruption in heating markets, which we’ll be unpicking at our European Heat Summit in early June. Now I’m going to focus in on how these five factors will drive changes in the traditional route to market of manufacturer -> wholesaler -> installer -> customer.

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