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Deeper customer thinking is needed to develop successful energy insight propositions

 

Clever stuff is being developed in the world of energy insights. That's the name given to products (usually app or web based) that help households understand where their energy consumption and costs go to provide greater transparency of their bills, and help determine how they might go about modifying their behaviour to reduce their bills should they wish.

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Energy insight services: innovate rapidly or die slowly

Customers couldn’t care less about energy. Electrons from company X have no more value than those from company Y. 

So far, the main differentiators between energy suppliers were:

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Fuelling change: the critical role of customer data analytics to the energy sector

Highlights from Delta-ee's 1st Customer Data Analytics and Energy Roundtable

Delta-ee held its 1st Customer Data Analytics and Energy Roundtable in Berlin in March and the event, my first at Delta-ee, brought together over 50 industry delegates from across Europe.

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Customer data analytics enables ‘mass personalisation'

Customer data analytics enables ‘mass personalisation’

I attended European Utility Week in Barcelona last week and one of my takeaways was the growing presence and visibility of companies developing data analytics solutions.  It’s confirmation of the trend we have seen for some time at Delta-ee, that customer data analytics is becoming an essential part of key business decisions and is fundamental to the way suppliers are changing the way they engage with their customers.

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Data analytics to be key for energy retailers – does the industry agree?

In my last blog “Data analytics will be at the core of future energy business”, I explained why we believe data analytics will be central to the future of the energy retail and energy services business. Is it just our view, or does the industry agree? In our discussions with companies in the energy space, we’d classify their thinking generally as “tentative agreement”, with the odd emphatic nodding of heads. A few are scratching their heads rather than nodding them, but we haven’t come across any shaking of heads in disagreement (yet).

To provide a bit more rigour to this characterisation – and to help the industry - we’re doing a number of things. First, we’re launching a benchmarking survey to provide a clearer view on how energy retailers are engaging with customer data analytics today. The survey, which we’ll conduct over the next few weeks, explores the level of commitment, engagement, and challenges and barriers. For the 20+ energy retailers from across Europe that are taking part, they’ll receive their own benchmarked position compared to the wider population. Second, we’ll publish selected highlights of the collated analysis in our blogs.

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