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Last Thursday I attended the UK’s 2018 Heat and Decentralised Energy Conference. There were several exciting sessions on policy, technology, infrastructure and customers – reflecting a market that is starting to see a lot of change and disruption. Tim Rotheray, Director of the Association for Decentralised Energy, gave what I thought was an especially interesting talk on why he believes the time for Energy-as-a-Service (EaaS) has finally come.
Whether Energy-as-a-Service will lead to the death of the kilowatt-hour, as Tim suggested, has been a topic of debate within Delta-ee. We agree that customer culture is certainly changing. The trend from product and commodity towards services and outcomes is emerging across multiple industries. Customers will pay for services’ outcomes (such as comfort or mobility) rather than products and commodities (such as fuel). Just look at car leasing, music streaming and even clothing rental.
It’s already been 18 months since we wrote about the emergence of what we believed could be an important new trend: the growth of auto-switching services. Since then, we have watched as a series of new players has begun playing this new game. Customers continue to sign up – perhaps as many as 200,000 across Europe – and we’ve spotted no fewer than twenty auto-switchers across the world, several of whom are increasingly well funded. We have revisited this intriguing trend in some recent research, increasingly convinced that incumbents need to start taking the threat seriously.
For those of you unfamiliar with the concept, auto-switchers are next-generation price comparison sites, reimagining the one-off, manual tariff switching services that companies like GoCompare, Moneysupermarket and Selectra offer residential energy users. Typically, you register your home and criteria online and the auto-switcher will run an algorithm, or even use AI, to find the best deal on the market to suit your preferences (price savings, service, green) then switch you whenever it flags up that savings can be had. Timings & authorisation vary, but the idea is that you only ever personally need to take action once at the start (unless to update preferences) then forever live in complete security that the hassle of switching is removed from your To Do list forever. Some services operate membership fees (Flipper) and others rely on commission (comparison sites, Labrador) or optional hardware (June), but all share the goal of permanently soothing the perennial consumer headache that is finding the best supplier.
Demand Side Response (DSR) markets are at varying stages of development across Europe. Typically, market access and value streams are characterised by uncertainties inherent to policies and market volatility. The aggregation business has been around for more than 10 years, and everybody has asked the same question: Are aggregators profitable businesses today? Aggregators will definitely be needed at scale – but can they survive financially until it happens?
The German football team is out of the World Cup. Was it what you expected? Unlikely. Had you predicted this would happen based on the players selected, Joachim Löw’s ability to coach, or the huge investments made to secure a top-tier national squad? Probably not.
As we published the ‘New Energy’ Business Model Service’s latest report, this got me thinking about who is investing in what within ‘New Energy’ and if how much you invest in something is really an indication of future success?
Some of the novel ‘New Energy’ customer propositions we are seeing coming to market feel more like the stuff of sci-fi – better suited to futuristic superhero films than your energy bill:
Those of you following our ‘New Energy’ research work will be familiar with these business models, and a multitude more, and how fast they are becoming reality – it is only a matter of time before many transition from early adopter to mass market. See our recent whitepaper.
Imagine the energy transition is a great Gladiatorial Games – the largest since the Industrial Revolution. The battle-hardened gladiators of Games past must now prove their mettle against unprecedented obstacles, including:
Watching Ridley Scott’s epic ‘Gladiator’ for the umpteenth time, keenly following the plight of Maximus Decimus Meridius (commander of the Armies of the North, General of the Felix Legions, Father to a murdered son and so on), it was this curious thought that occurred to me.
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