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Fear or greed? What’s the stronger motivation for energy retailers to develop their storage propositions?

Energy storage has been the hot topic in the distributed energy industry since Tesla made its move into stationary storage a couple of years ago.  As is often the case with ‘new’ technology, the headlines and the hype has been quite far ahead of the reality.

The reality in Europe today is that behind-the-meter (BTM) battery storage markets remain very small in most countries.  Market growth is mainly concentrated in just three countries: Germany, Italy and the UK.  And Germany is easily the biggest market – it accounts for over 90% of the total European market.  So the impact to date on most European energy retailers is very limited.

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