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The market for air/air heat pumps (A/A HP) has long been established – it is a global, high volume market selling well-tested products, primarily for cooling applications (and therefore usually referred to as ‘air conditioning’). But based on our recent research under the Electrification of Heat Service we believe there is significant untapped potential for A/A HP to be used for residential heating in Europe. In some market segments, A/A HP could even threaten the incumbent hydronic systems.
So why do we think the stars are aligning for A/A HP right now in the heating market, when the technology has been around for decades? Three reasons:
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