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Home charging: The black hole of the EV industry?


E-mobility and EVs. Smart charging and Vehicle-to-Grid. ACES*... I think it's fair to say that over the last 2-3 years, these terms have - to a greater or lesser extent - become a common part of everyday vocabulary if you are in any way interested in the future of the energy industry.   

And for good reason. At the end of 2013, there were around 123,000 plug-in electric vehicles on Europe's roads. Today, that number is more than 1.5 million, rising all the time, and they all need charging up occasionally**.   

There has been lots of research carried out which seeks to determine the EV 'charging mix', i.e. how much charging will happen at home vs in the workplace vs in public, etc. (At Delta-EE, we've done our own research on this very topic.) While the answers vary a little depending on who you talk to, there is always one consistent message: The majority of EV charging sessions are happening - and will continue to happen – at home.   

Clearly, home EV charging is not the beginning, middle and end of the story. Workplace charging will play an increasingly important role and, when it comes to the much talked about range anxiety,  public charging infrastructure can provide that crucial stepping stone to help continue with onward journeys. By its very nature, however, there is plenty of accessible information on the public charging segment such as overall number of chargepoints, their locations, the identity of the CPO (chargepoint operator), etc.  

But when it comes to understanding the 'Home' charging segment, it can appear a bit like a black hole.   

There is very little information on the number of dedicated EV chargepoints that have been installed in peoples' home, what brands are being used, what is the customer decision-making process when it comes to choosing a chargepoint and where to buy it from. At Delta-EE, we are answering these questions.   

european home chargepoint manufacturers  


We have conducted new customer research focussing on EV drivers across the top five European markets for electric vehicles: France, Germany, the Netherlands, Norway and the UK. The full results are available to subscribers of our EVs & Electricity Research Service.   

Here are some headline numbers:  

  • There is a total of 517,000 Home chargepoints installed across Europe's top 5 EV markets (as at the end of September 2019 – but the numbers are changing all the time!)  
  • Of those, approximately 330,000 (~64%) are internet-connected. In other words, the charger can be turned on and off remotely, e.g. via a smartphone app, and either manually or automatically according to a pre-defined schedule, or when certain criteria are met such as low electricity prices, high share of renewables on the grid, etc.  
  • The total potential electricity demand from these home chargepoints is approximately 7.7 gigawatts, if they were all turned on and charging at maximum capacity at the same time. In terms of the connected chargepoints, it's approximately 5.7 gigawatts. This is a huge volume of flexible electricity 'load' to play with, and the sector hasn't even taken off yet.   
  • The Top 5 home chargepoint brands account for half (ok, 49%) of the European market, but a further 13 companies have more than 1% market share. The sector is hugely fragmented, with significant variation of market share from country-to-country.   

So, perhaps the home charging segment is less of a black hole after all, and more of a galaxy waiting to be explored!   

If you'd like to discuss (or challenge!) any of the numbers provided here, please do get in touch; I’d be delighted to speak with you!  You can find out more about our EVs and Electricity Research Service here.

All of the information provided here is taken from Delta-EE's European Chargepoint Database. The database contains data on: [1] Location (Home // Workplace // Public (On-Street, Destination, Transit)), [2] Charger Speeds (Up to 22 kW // 22 kW to 100 kW // More than 100 kW) [3] Past, Current, Forecasts (Total Installed // Annual Installed // Forecasts to 2030) [4] Players (Top players in each segment).  

* ACES – A term often used to describe the future of mobility. It stands for Autonomous, Connected, Electric, Shared.   

** Ok, when it comes to plug-in hybrids, you can get away without ever having to 'plug in' if you really want to, but what's the point in that!?   



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Wednesday, 21 April 2021

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