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Delta-ee is excited to be taking part in a ground-breaking innovation project for Wales & West Utilities and Western Power Distribution. The Flexible Residential Energy Demand Optimisation and Management (FREEDOM) project has overseen the installation of 75 hybrid air source heat pumps, in combination with hybrid control panels in homes in South Wales.
The project, managed by PassivSystems, is the largest-scale demonstration trial of hybrid heating systems ever undertaken in the UK. The ultimate aim is to influence the course of UK heat policy. In particular the study will:
Progress - customer engagement is high
As the winter heating system approaches, 75 systems have been successfully installed and the business end of the project is really underway. The latest customer survey revealed that participants are engaged with the trial, and excited about hybrids, with customers overwhelmingly positive about the systems they have had installed.
The major attraction for a hybrid system appears two-fold, running cost savings (which are always a key customer priority and the use of two fuels which could be down to our energy-savvy participants looking to future proof their supply to get the best energy deals.
Demand response also has high appeal!
Positively we also asked customers about demand response, and, as we found in our most recent research under the HIS customer panel, customers are very open to demand response, and seem to find it very encouraging. Some 50% of our trial participants, said they had a good understanding of demand response, despite the complexity of the concept, and lack of any residential UK market at present.
Delta-ee will continue to be tracking customer attitudes towards the hybrid heating system over the coming winter months, and look forward to seeing if customer experience will match the high customer expectations, before we go on to examine potential business models in this space.
To find out more detail about the FREEDOM Project please contact [email protected]
Jennifer is has nearly 10 years’ experience in the Energy Sector and since joining Delta-ee in 2010 she has been instrumental in developing new research service offerings around heat, including developing our internal customer research and building our capability in technology forecasting, strategic support and scenario development. In 2012 she co-authored a ground-breaking report on pathways for domestic heat to 2050 commissioned by the ENA, and she continues to be involved in high profile consulting assignments for our major clients.
Jennifer holds an MSc (distinction) in Ecological Economics from the University of Edinburgh.
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