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Home Energy Management in Europe: a rapidly evolving market with a growing potential

The European Home Energy Management (HEM) market has been quite slow to develop in the last decade, only reaching around 300k installations to date. But this is going to change.

By 2023, we expect the market to reach 2.3M units installed. While the overall HEM European market will grow, the highest potential for growth will continue to be in the Nordics in terms of relative penetration and Germany in terms of absolute numbers. France, the UK and Italy will remain behind even though we predict their HEM markets sizes will increase faster. With its high penetration of solar PV, one may have expected Belgium (and to a lesser extent the Netherlands) to be an interesting market, but its net metering system is clearly a barrier to HEM. Finally, Spain, and its interesting geography for sun power, could have been better placed, but there is a lack of incentives for customers to install and self-consume solar PV.

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Can the transition to new energy happen fast enough? A view from 2019 into 2020

This time last year we talked about the energy industry being on the cusp of change.

Our general feeling was that the tipping point for new energy had come – and we think events in 2019, such as the rise of climate change protests (for example, Extinction Rebellion) and increasing adoption of Net Zero targets, have shown this to be true.

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The time is now for air/air heat pumps

The market for air/air heat pumps (A/A HP) has long been established – it is a global, high volume market selling well-tested products, primarily for cooling applications (and therefore usually referred to as ‘air conditioning’). But based on our recent research under the Electrification of Heat Service we believe there is significant untapped potential for A/A HP to be used for residential heating in Europe. In some market segments, A/A HP could even threaten the incumbent hydronic systems.  

So why do we think the stars are aligning for A/A HP right now in the heating market, when the technology has been around for decades? Three reasons:​

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The proposition is heating up: the heat market’s transition

The transition from ‘old’ to ‘new’ heat is disrupting the market in several ways, creating new business models, customer propositions and new technology ecosystems, as well as opening up opportunities for new market players and sales channels. In part one of this two-part blog series, we discussed  how new technology ecosystems and connectivity are shaping the market. 

For this second and final part of the heat blog series we consider customer propositions and new market entrants and how they will impact the heating market. 

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The proposition is heating up: How Europe’s heat market could change

The transition from ‘old’ to ‘new’ heat is disrupting the market in several ways, creating new business models, customer propositions and technology ecosystems, as well as opening up opportunities for new market players and sales channels. This two-part blog series will consider how the heat market could evolve and what could be seen in the next few years.

This first part considers heating system functionality and connectivity, value stream diversification and hydrogen for heat. The second will look at customer propositions.

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The Home Energy Management market is ready for take off

We have been analysing the Home Energy Management (HEM) space for over a decade at Delta-EE, and the market has come a long way.

10 years ago, energy suppliers were providing energy monitoring devices (or in-home displays) to their customers, in a hope to make them understand their consumption and save energy as a result. That’s what the industry called HEM at the time. History told us however that customers quickly lose interest for these devices, as once you have the information, there isn’t much you can do on an ongoing basis with it.

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