The European Home Energy Management (HEM) market has been quite slow to develop in the last decade, only reaching around 300k installations to date. But this is going to change.
By 2023, we expect the market to reach 2.3M units installed. While the overall HEM European market will grow, the highest potential for growth will continue to be in the Nordics in terms of relative penetration and Germany in terms of absolute numbers. France, the UK and Italy will remain behind even though we predict their HEM markets sizes will increase faster. With its high penetration of solar PV, one may have expected Belgium (and to a lesser extent the Netherlands) to be an interesting market, but its net metering system is clearly a barrier to HEM. Finally, Spain, and its interesting geography for sun power, could have been better placed, but there is a lack of incentives for customers to install and self-consume solar PV.