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Jennifer is has nearly 10 years’ experience in the Energy Sector and since joining Delta-ee in 2010 she has been instrumental in developing new research service offerings around heat, including developing our internal customer research and building our capability in technology forecasting, strategic support and scenario development. In 2012 she co-authored a ground-breaking report on pathways for domestic heat to 2050 commissioned by the ENA, and she continues to be involved in high profile consulting assignments for our major clients.
Jennifer holds an MSc (distinction) in Ecological Economics from the University of Edinburgh.
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Delta-ee is excited to be taking part in a ground-breaking innovation project for Wales & West Utilities and Western Power Distribution. The Flexible Residential Energy Demand Optimisation and Management (FREEDOM) project has overseen the installation of 75 hybrid air source heat pumps, in combination with hybrid control panels in homes in South Wales.
The project, managed by PassivSystems, is the largest-scale demonstration trial of hybrid heating systems ever undertaken in the UK. The ultimate aim is to influence the course of UK heat policy. In particular the study will:
The European Heating & Cooling Strategy and the looming Paris global climate summit are potential triggers for rapid growth in low carbon heating. But in this evolving policy context, where are the opportunities in residential heating markets, and what are the risks? Delta-ee is pleased to announce the launch of Pathways 2.0, a tool which is designed to help our clients answer these questions.
Join our launch webinar on the 22nd September 2015 to explore the potential for disruption in the residential heating market using Pathways 2.0. Including:
A long term reduction in gas and oil prices has minimal impact on our forecasts for the European heating market to 2025, with a range of emerging technologies continuing to threaten the dominance of the traditional boiler across Europe as the share of oil and gas boilers declines.
This highlights that key players and energy suppliers need to continue to embrace higher efficient and lower carbon heating products, even in the light of the lower fuel prices we are currently experiencing.
There is no question that in 2014, the newly launched RHI fell short of the high expectations many in the industry had – with uptake of ASHP and Solar Thermal in particular disappointing. However, with a review on tariffs not imminent, the Delta-ee Microgeneration Insight Service considers it even more important to track homeowner awareness and appeal of the RHI – to better understand how industry can make the incentive work for them.The newly launched Delta-ee MIS tracker takes a snapshot view from 300 homeowners every four months throughout the year and focuses on the RHI, technology awareness and understanding customer priorities. The first wave of results reveal:1. Nearly half of our sample find the RHI appealing, although marketing efforts have so far fallen short of raising widespread awareness.The RHI, in its current form, does have potential to woo customers. But while nearly half of our sample find it appealing, awareness is much lower (only ~20% of our sample had already heard of the incentive). A bigger push on marketing will be required to explain the scheme to the wider market – with newspaper adverts / articles and a trusted ‘official’ website the most effective channels from a customer POV.2. Two thirds of people want to reduce their energy bills – but spending on a new central heating system is not a priority. The majority of homeowners say that reducing their energy bills is either a high or very high priority. Not surprisingly the top reason why people find the RHI appealing is because it can save money on energy bills. However, up-front cost remains a barrier for RHI uptake with less than 5% stating that they are planning a new heating system. With summer approaching, 25% (the majority) of respondents said their next big spend would be on a holiday!3. Offering ‘products for free’ can boost the appeal of the RHI, but can industry deliver this? Offering ‘products for free’ is an obvious – and evidently attractive – work-around that avoids high upfront costs that most customers are not willing to bear. One third of our sample would be more inclined to use renewable heating products if it was offered on a ‘product for free’ basis, whereby the product is installed at no cost (and the company supplying / owning the product receives the RHI), whilst the homeowner gets the efficiency benefits and saves money on their bills. A key question remains however as to whether industry can find a way to make such a scheme work for them with more than just biomass boilers. The full findings from this research are available only to MIS subscribers. For more information about this research or becoming a subscriber please contact email@example.com.
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