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David joined Delta-EE in 2017 and manages the Energy Insights + service. He helps our clients understand and benefit from energy consumption and related data to improve customer engagement and transition to energy services. David is a specialist in consumer insight and data, and its application to business intelligence, proposition development, customer experience and marketing strategy. He draws from experience in multiple sectors, including most recently 5 years at Centrica as a consumer insight lead, adding significant value to customer and business alike.

David holds an MBA with distinction from the Bradford University School of Management.

+44 (0) 131 285 1773

Engaging different customers in the energy transition

The energy transition is a term familiar to us in the energy sector, and we might talk about the need to lead consumers through it. Yet do we adequately consider what this means for consumers and how this is realistically achieved? Even in countries with the lowest carbon footprints, there is still a range of people with beliefs from climate activists to climate change deniers.

The challenge is to bring customers on and through their own personal energy transitions, when people are at different stages on the journey with different motivations, needs and expectations. Therefore, energy companies need to have great insight into their customers to help them navigate their personal energy transitions.

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172 Hits

The path to energy customer engagement

I recently wrote about reframing the energy transition narrative, discussing the need to engage customers in order to bring them on the journey from having to buy commodity-based products based on price, to wanting to buy energy services based on value. But what does that path to customer engagement look like and what role does energy consumption data play? In this article I will help answer this by introducing our customer engagement framework and how it can help energy companies develop their strategies and toolkit to develop customer relationships and progress their customers’ personal energy transitions.

We break down customer engagement into four sequential stages – operation, engagement, empowerment and collaboration. We will discuss three of these in more detail later as we tend to ignore the first stage in the evolutionary process as it belongs to the past. It was characterised by a very functional, transactional relationship, where energy customer interaction with their energy supplier was largely conducted through a bill and subsequent payment, or any bill query which was controlled on energy suppliers’ terms and designed around the operational efficiency of their call centre processes. This stage has been largely resigned to history as companies recognise that power has shifted towards the consumer in liberalised markets.

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275 Hits

The role of customer engagement in the energy transition

Much of the energy transition narrative has been around the decentralisation of energy assets, the digitalisation of business models and the shift from fossil fuel to renewable energy generation. There is growing momentum in interest and innovation here and few in the energy sector will dispute the huge changes already underway and accelerating in the years ahead.

The predominant view is that this shift will be led by technology even at the end of the supply chain – solar and storage to reduce reliance on the electricity grid, heat pumps to replace gas or oil boilers, and EV smart chargers to overtake petrol pumps.

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376 Hits

Smart meter benefits: the enabling properties of smart meters to transform customer relationships

The smart meter rollout in GB has been besieged with problems, so the smart meter consultation currently underway in GB is necessary. However, completing a market-wide rollout programme is just one area to address. Stimulating innovation to unlock the longer-term benefits that smart meters undoubtedly enable and communicating these benefits and the transformational potential for customer relationships is also key to a successful future energy eco-system. 

A fresh injection to the GB smart meter rollout  

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861 Hits

Energy customer service: transition to a digital, customer-focussed model

Poor customer service is one of the big drivers of churn in energy retail. It’s not difficult to recall a time when you’ve felt underwhelmed when querying an inaccurate electricity bill, when trying to understand a change in payment plan or when changing account after moving home.

But under the surface, there’s a fair amount of innovation happening to address customer pain points, particularly in the digital space. Our research points to a transition away from the traditional approach centred around operational efficiency towards a customer-first approach.

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1224 Hits

Driving energy efficiency with smart meter data

It’s fantastic to see BEIS (the Department for Business, Energy & Industrial Strategy) launching their Smart Energy Savings (SENS) Innovation Competition, a £6.25 million innovative competition to drive residential energy efficiency in the UK using smart meter data

Energy retailers have historically used a variety of old-school techniques to help their residential customers reduce energy consumption. These include reactive initiatives like nPower’s energy efficiency helpline, or proactive like E.ON’s energy use quiz, or an email newsletter containing generic energy efficiency advice like The Source from British Gas, or outbound phone energy efficiency campaigns.

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2668 Hits

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