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It’s been a fascinating few days in Amsterdam at European Utility Week 2017 and it has been great to be able to talk to so many of our clients and friends in the industry, so we wanted to share some of takeaways from the event. In our view it remains the most important ‘new energy’ event in the European calendar and we are pleased to be associated with it as a Game Changing sponsor.
Customer data analytics enables ‘mass personalisation’
I attended European Utility Week in Barcelona last week and one of my takeaways was the growing presence and visibility of companies developing data analytics solutions. It’s confirmation of the trend we have seen for some time at Delta-ee, that customer data analytics is becoming an essential part of key business decisions and is fundamental to the way suppliers are changing the way they engage with their customers.
Energy storage has been the hot topic in the distributed energy industry since Tesla made its move into stationary storage a couple of years ago. As is often the case with ‘new’ technology, the headlines and the hype has been quite far ahead of the reality.
The reality in Europe today is that behind-the-meter (BTM) battery storage markets remain very small in most countries. Market growth is mainly concentrated in just three countries: Germany, Italy and the UK. And Germany is easily the biggest market – it accounts for over 90% of the total European market. So the impact to date on most European energy retailers is very limited.
Convergence between energy, IoT, connectivity and telecoms is inevitably leading the growth of a new domain: ‘telenergy’. But energy retailers seem very fearful of partnering with telcos – it’s “dancing with the devil” and will open the route to telcos to “steal my customers”.
Yet this fear could be unfounded and wrong, and the energy retail industry might be missing a big opportunity as a result. Delta-ee are working with Pierrick Hamon, formerly EVP of Home & Convergence in the telco sector, to help our clients really understand and explore the possibility of telenergy partnerships. Read on to find out more, and download our Whitepaper.
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